

The cookie is used to store the user consent for the cookies in the category "Performance". This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary". The cookie is used to store the user consent for the cookies in the category "Other. The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional". The cookie is used to store the user consent for the cookies in the category "Analytics". These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. Be sensitive to this when giving and accepting gifts ask customers if they can accept a potential gift and if it fits within their policy, and be thoughtful and considerate if a customer has to decline a gift.Ī clear communication plan which emphasizes to employees the basic principles of reviewing the rules, seeking guidance and using good judgment will help companies to significantly mitigate risks associated with gifts and entertainment.

Here’s how: Utilize that final push email we talked about in 4 to make a last-minute appeal to supporters. Regular communication year-round is the foundation of an organization’s successful risk mitigation strategy in the area of gift giving and receiving. To maximize holiday giving online, you have to maintain your campaign’s momentum through those three critical days. For this reason, companies should regularly remind their employees about this topic and always be prepared to address any questions or concerns. In the corporate setting, gifts occur all the time and for many occasions. Regardless of industry, however, clear policies and communication about this topic to employees is critical.Įven though the holidays provide an opportunity to raise the topic of gift-giving and -receiving best practices, it is important to remember that this topic matters all year long. Every other brand says “Our holiday gift guide is here!” Make your gift guide email stand out.Certain verticals, such as in the health care/pharmaceutical space, have more stringent policies in place and are driving awareness across other industries. No matter which categories you use, highlight this in the email’s subject. Technical expertise (newbie, expert, early adopter, late bloomer).Crisis (last-minute shopping, gifts to impress potential in-laws, cheapie gifts for broke college students).

Friends who just got their first houses.Fictional characters who remind you of friends or family.Holidays (Christmas, Hanukkah, Kwanzaa, Diwali, Solstice).Occasion (the perfect secret santa gifts, 20 stocking stuffer ideas).The below categories give customers more direction and help you create a compelling product assortment: “Gifts for Him” and “Gifts for Her” aren’t too compelling, and they still force your shoppers to do a lot of searching and scrolling for holiday gifts for customers. Drive interest by honing in on different categories.
